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Dealership Success – It’s All In The Mind

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Dealership success, Sale events, Sales training, Dealership targets, Car sales

Dealership Success

The Dealership Mind: Inside the mind of Successful Car Dealership

The Dealership Mind – Dealership Success

The Dealership Mind: Inside the mind of Successful Car Dealership
The dealership mind can be a chaotic world and a successful one even more chaotic. Let’s bring order to the chaos, delve inside the dealership cerebrum, explore the automotive lobes and discover just what makes the motor trade mind tick. Let’s take on a little dealership dissection and discover just what it takes to gain dealership success.

Direct Affinity AttitudeKnowledge is Power

Great dealers are well versed in every aspect of the cars they sell. They know what they are selling, what separates it from the rest and most of all, who they can sell it to. Knowing the ins and outs of your cars, what unique features they have and the unique value they can offer is the secret to staying competitive and winning the sale, in a world where of the internet savvy customer knows a lot more than they used to.
A great dealership also knows their customers. They know what they want and what it is they need to do to completely satisfy them. When you are aware of your customers’ likes and preferences, you can tailor a sales pitch to what will appeal to them most. Having the right customer knowledge to hand will allow you to highlight precisely what will best suit your customers and what car will appeal to them most of all.

Let’s Be Friends
Connecting with your customers is one sure fire way to a car sale. Great dealerships build a meaningful relationship with their customers, relationships that distinguish themselves in the minds of their customers. By establishing some common ground with your customers allows the opportunity to build a friendly rapport with them and continue the conversation effortlessly. Building long-term relationships with customers is one of the best relationships you can have. A successful dealership understands that if customer relationships are well maintained and valued, it will create loyalty with their customers.

dealership motivationAttitude and Motivation

Attitude impacts the ability to sell. How dealers approach their work and the mental attitude they have towards it will indicate what kind of salesperson they are. A great dealership, when giving the option to sink or swim, fight or flight, they will keep kicking every time. A consistently positive and driven workforce equates to dealership success. Having a positive and motivated workforce within your dealership pushes and increases sales due to staff commitment, discipline and encouragement. Great dealerships are not dragged down by a bad day, low sales or sales objections.

Sales Training

What is it that sets the greatest of dealerships from the rest? It is having the ability and knowledge to know how to achieve what they want. Sales training within your dealership is an essential aspect which should never be ignored. A great dealership knows that well-trained staff who have access to the right knowledge enables them to succeed, sell and increase sales more easily. It is known that an employee who receives continuous sales training produces 50% higher net sales. Sales training within your dealership is an essential aspect which should never be ignored. A great dealership knows that well-trained staff who have access to the right knowledge enables them to succeed, sell and increase sales more easily. It is known that an employee who receives continuous sales training produces 50% higher net sales.Dealership Sales Training

A great dealership has continuous sale training implemented as part of its conscious strategy to accomplish dealership goals. By providing dealership sales training to your salesforce, allows them to hone their innate sales techniques whilst also discovering new ways to sell effectively, communicate and negotiate well. A dealership that has the right knowledge to achieve sales success dealership-delegationwith sales training will maximise their businesses opportunities tenfold.

Delegation

The importance of delegation is apparent amongst any successful dealership. Lacking effective delegation can lead to being overwhelmed with detail. When sales managers do not effectively delegate, their chaos transfers down into their team.  An effective dealership understands the importance of delegation. If a dealership is made up of a team of good, well developed and target driven individuals, it will thrive. Don’t let the absence of delegation in your dealership be what limits its success.

Hitting Targets
dealership targetsTargets and goals are what every sales process has in common, the motor trade industry is no different. Targets and time constraints are always at the forefront of any dealerships mind. Whether it be from manufacturer requirements, CSI or individual goals within a dealership. Hitting and exceeding targets is what every successful dealership aims for. Every dealership has a quota that they need to hit each month or quarter. How they achieve it, is what separates success from the rest.

 

So there you have it – the elusive dealership mind has been revealed. Now we have probed the inner workings of the mind of a car dealership, we can now understand what it takes to succeed.

So what equates to dealership success? It is a dealership that creates the right sales, drives the right opportunities, has the right attitude and is knowledge rich in every aspect of the motor trade.

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