Improving Customer Loyalty
Direct Affinity Retention maximises your finance renewal rate. We ensure that all finance customers are contacted in a consistent and timely manner, through the development of a short, medium and long term contact strategy.
Customers who have a finance commitment are more inclined to continue on with their agreement when the time comes to change their car. Direct Affinity Retention enables you to reach out and target your customers at the right time, as they approach the end of their finance agreement. Which means you can maximise the opportunity to retain them with a new car deal.
Through our experience, we can identify the right time to call your customers about their end of finance agreement options and ensure they have all the information they need to make an informed decision.
Direct Affinity’s Retention programme helps to reduce customer defections and helps your business to exceed customer expectations so that they become loyal advocates.